Correspondent Chapel Excos Meet with DAK Marketing Services Boss, Chief Dede Kalu, to Build Corporate Relationship Ties
By Onome Naomi
Executives of Correspondent Chapel embarked on a familiarization visit to the office of DAK Marketing Services CEO, Elder (Chief) Dede Kalu, referred to as an astute businessman; a man of diversity in style, to strengthen corporate relationship ties.
In a bid to build development strategy in the correspondent chapel wing of the Nigerian Union of Journalists (NUJ) Lagos, the chapel had made it a point of reference to advocate and sort for prominent matrons and patrons to move its affairs into great strides and enhance development while fulfilling purposes unachieved in times past. As such, Elder Dede Kalu is included among the remarkable few for his diligence in business and vast knowledge, which serves as an integral input to improve the well-being of the chapel.
Dede, who expressed a warm welcome towards the visiting excos, revealed he operates a well-grounded marketing service including radio, television, and publication marketing as a strategy to promote businesses all over the nation and has recorded successes so far. DAK marketing services have worked for notable companies such as 7Up Bottling Company, Rite Foods, Vitavite Multivitamin Fruit Drink, some tomato paste brands, others…
Among Chief Dede Kalu’s achievements is the nationwide event established in 2017, namely the “4-inch heel race,” which he says is a heel competition borne out of the zeal to help young ladies cope with situations arising with their choice of fashionable adornments such as heel shoes during odd situations that may involve saving their lives. He mentioned that a certain incidence many years back involving a young lady who, while crossing an expressway, got hit by a car due to her inability to cross swiftly on heels had created the initiative for the heel competition.
Dede said the 7th edition of the 4-inch heel race event is upcoming; meanwhile, the turnout of participants over the years has been encouraging, and winners of the previous events got financial rewards, good public acknowledgement, and exposure. He noted that the criteria to choose participants cut across races, status, and education. Secondary school graduates, university undergraduates, and graduates are mostly included.
More also, Chief Dede Kalu acknowledged the Comrade Abraham Akpabio’s tendered modalities needed by the Correspondent Chapel, as he promised to be readily available to support the chapel when the need arises.
