Social media has revolutionised the way people interact, share ideas, and even conduct business. With over five billion users globally, platforms like Instagram, YouTube, TikTok, and Facebook have created a vast marketplace where content creators can reach audiences far and wide.
Beyond likes, shares, and comments, social media has also become a thriving hub for monetization, and savvy content creators are cashing in on their digital influence.
In Nigeria, where internet penetration continues to grow, social media has been an empowering tool, allowing creators to not only entertain but also educate and influence millions. From comedians to beauty gurus, from tech reviewers to fitness enthusiasts, content creators are making waves.
However, turning content into cash isn’t always straightforward. In an interview with top officers of a leading social media management company in Nigeria, GSMNS Global, CEO Ijaola Samuel and COO Christian Bassey shared a few hacks to help creators better maximise their content for revenue. The hacks are itemised:
1. Consistency is key
Content creation is not a one-off effort. Successful creators understand the importance of regular updates. “If you go silent, so does your income stream,” explains Ijaola. “Consistency keeps your audience engaged and attracts brands that want reliable content creators for collaborations.”
2. Engage with your audience
Bassey emphasised that engagement goes beyond posting content. It’s about building a community. “Engagement is currency,” Bassey says. “The more you engage, the more likely your audience is to stick around, share your content, and ultimately, help you grow your influence.”
3. Leverage multiple platforms
While some creators thrive on Facebook, others do well on YouTube, or TikTok. Diversifying your presence ensures you reach different demographics and increase your chances of monetization. “The more creators understand how to leverage their platforms, the more they’ll unlock huge financial opportunities,” Ijaola noted.
READ ALSO: YouTube reduces monetization eligibility criteria
4. Create valuable content
Creating fun and engaging content is important, but providing value can set you apart. Whether it’s educational, motivational, or solutions-driven content, offering something of value builds a loyal audience. Bassey notes, “Many creators focus on monetization from day one, which can be problematic because they prioritise views over quality. We try to shift their focus towards creating valuable content first, and the money will follow.”
5. Consider content creation as a career
Not everything can work as a side gig. While content creation might have started as a hobby for many, today, it is a full-fledged career path. Avoid getting frustrated when things don’t turn out well from the beginning. “It’s not just about going viral,” Ijaola explains. “It’s about building a sustainable brand, being consistent, and finding the right strategies to maximise your content.”
6. Engage social media management professionals
The recently announced open monetisation policy by Meta in Nigeria has attracted many users of Facebook into content creation. But cashing in is not as straightforward as many would hope. There is a need to engage Creator Service Providers (CSPs) and Multichannel Network (MCN) such as GSMNS Global with access to certain tools that can help your page perform optimally.
7. Stay updated with platform changes
Social media platforms constantly update their algorithms and monetization policies. What worked last year might not work this year. “Stay on top of platform updates,” Bassey advises. “Facebook, TikTok, and YouTube are constantly changing their rules for monetization. You need to adapt quickly to maximise your earnings.” Creators who are proactive and adjust their strategies to fit new trends or policies would naturally stay ahead of the curve.
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