Through My Art, I Want to Inspire Ethical Fashion – Olatoke

In this interview with SEYI TAIWO-OGUNTUASE, renowned fashion illustrator Oluwatobiloba Olatoke, creator and CEO of Tatelierr Brand, provides insights into her creative process. She talked on how, despite tackling more general issues in the fashion industry, her work skillfully blends elegance with a modern touch influenced by Nigeria’s rich cultural past. Excerpts:

How did you start your career as a fashion illustrator?

I started my career in fashion illustration at an early age.

I was surrounded by creativity all the time growing up since I was passionate about clothes design.

However, I really discovered and refined her talent while I was a biochemist at Bowen University.

At Bowen University, I pursued a degree in biochemistry because I was fascinated by science and how it could be used to tackle practical issues.

But even though I developed a passion for biochemistry, I never lost sight of my love for art and fashion.

I was often sketching patterns and immersing myself in fashion publications while I was in college, taking inspiration from a lot of art-related material. It became evident that fashion illustration was a vocation rather than merely a pastime.

It all started with someone who had experimented with business in a variety of ways. I made beads.

Among other things, I made bags. I recalled that because of our strong will to fight, my companion and I wanted to attempt several things to get out of the trenches. Together, we began our Illustra-tion instruction. I stuck with it while she quit.

However, the fact that I love to express my-self and watch people wear relatable designs got me began and here I am.

You studied biochemistry at Bowen University which lead you to be a fashion illustrator. When you want to create a style, what comes to mind?

Although it took a leap of faith and the guts to pursue my passion, the switch from biology to fashion illustration was simple.

Since I was already disinterested in the topic, biochemistry helped me with fashion illustration even if it dealt with me. It gave me enough motivation to learn to express my creativity and put my artistic visions to life.

My images tell a story about the changing landscape of fashion rather than just being drawings. Each piece tells a tale, capturing the essence of the clothing and the feelings they provoke. Whether it’s the delicate drape of a cou-ture gown or the edgy structure of avant-garde street wear, my work brings fashion to life in a way that is both timeless and modern while also dictating and influencing fashion trends.

I am a strong champion for sustainabili-ty in the fashion business and via my art; I seek to raise awareness about the necessity of ethical fashion practices and the impact of High fashion on the environment.

How are you going to approach your goal of using your art to increase awareness of the significance of ethical fashion practices?

Sharing my gift with the world is what first springs to mind for me.

By sharing illustrations that emphasize the value and beauty of relatable luxury fashion collections, I hope to accomplish this. I want to inform and encourage people to choose clothes wisely through social media posts, partnerships with fashion labels, and the soon-to-be exhibition of my designs. Rich cultural heritage and luxury are frequently portrayed in my illustrations.

I regularly lead masterclasses and workshops in addition to my professional job to motivate the upcoming generation of fashion illustrators.

Tell us about the seminars and workshops you host to motivate the future generation.

One rewarding aspect of my journey has been planning masterclasses and workshops.

The purpose of these workshops is to provide the upcoming generation of fashion illustrators with the necessary inspiration and knowledge.

I discuss things like portfolio building, digital tools, illustration techniques, and the significance of ethical fashion.

It is immensely satisfying to watch new talents grow and develop their distinct styles. A significant aspect of the Tatelierr Brand is training.

What and where do you find inspiration for your drawings?

I draw inspiration from a variety of sources. My work is influenced by nature, colors and textures, historical art, cultural heritage, and contemporary fashion.

The accounts of people in the fashion business who are using fash-ion methods to positively impact society also motivate me.

Once more, the fashion business has been significantly impacted by AI innovation, which has further motivated me.

How would you rank your accomplishments thus far?

When I think back on my accomplishments, I would grade my trip as a combination of impact and progress.

In addition to styling numerous Nigerian celebrities and showcasing my work in international exhibitions, I have had the chance to work with well-known fashion labels and mentor up-and-coming artists.

Every accomplishment is evidence of my diligence and enthusiasm.

I’ve considered giving up quite a few times. I recalled contacting this well-known fashion illustrator at the beginning. Even though I was willing to pay to study it and improve, this brand abandoned me.

Despite my frustration, there was a conflict between my desire and quitting up. You fight for what you are passionate about.

If not, what has kept you going?

My capacity to continue impacting the fashion industry and fashion trends is what keeps me going. I adore what I do, too.

What spurs you on to action?

My career has had its share of difficulties, just like any other. Every challenge has taught me something new, from figuring out my own voice in a cutthroat field to striking a balance between artistic expression and business feasibility.

My persistent passion for fashion drawing and the encouragement of my mentors and community are what keep me going. I’m inspired to keep going by the knowledge that my efforts can spur change and help create a more moral fashion business.

Could you describe some of the difficulties you have faced while performing your duties and how you have overcome them?

I am meticulous and really hard on myself. As a result, conducting business does not present any difficulties for me.

Once more, you may encounter challenging customers if you operate in the fashion industry. I always try to provide my clients my best effort. I take great satisfaction in not having to argue with my clients. The Tatelierr Brand’s customer experience is crucial, in my opinion.

Who are your mentors?

First of all, Jesus uses the Holy Spirit to mentor me. Finally, I would like to mention that my husband is one of my mentors.

With the rise of social media, there are many lessons to be learned in the globe. Mentoring is possible for everyone.

What can the world anticipate from you in the future, and where do you envision your brand in five to ten years?

In the future, I hope to work with additional fashion designers, grow the Tatelierr Brand internationally, and keep inspiring and educating people with my artwork.

I see my company leading the way in promoting relevant luxury fashion through drawing in the next five to 10 years.

Since you began, how has it gone?

challenging yet also incredibly gratifying and adventurous.

Who are your intended clients?

Easy. Any lady who enjoys dressing according to her style and personality, as well as all fans of high fashion. Fashion brands, editorial magazines, and those who are enthusiastic about art and fashion are also among my target clients.

What are some of the difficulties you face on the field?

Staying inventive and current in the face of constantly shifting trends is one of the industry’s biggest problems. Another is managing the business’s structure so that it functions flawlessly without requiring me to be involved.

What guidance would you offer someone wishing to enter this industry?

I would advise anyone wishing to pursue this line of work to follow their passion, keep improving, and embrace the storytelling potential of their art. Important actions also include networking with specialists in the field and developing a solid portfolio. Work together.

What steps should the government take, in your opinion, to encourage female entrepreneurs in the nation?

The establishment of mentorship programs, conveniently available funding possibilities, and a corporate environment that promotes creativity and innovation are all ways the government may assist female entrepreneurs.

In the fashion industry, what key lesson have you learned?

The importance of resilience and authenticity is a valuable lesson I’ve learned. Although working in the fashion industry can be challenging, long-term success depends on maintaining your vision and being flexible.

How do you keep abreast of current fashion trends?

I frequently go to fashion shows, follow industry news, and interact with fashion communities on social media to stay current with the newest trends in fashion. My curiosity and constant learning keep me abreast of how the fashion industry is changing.

I want to encourage others to follow their passions and make a positive impact on the fashion industry by sharing my experience and insights.