Remilekun Dosumu, a renowned marketing communications specialist, has been promoted to the role of Head of Media Buying & Control by PHD Nigeria.
Remi, who is well-known for her strategic thinking and in-depth knowledge of media investment, was promoted to this leadership position in recognition of her outstanding contributions to the field over the years.
Remi received a B.Sc. in Mass Communication and Media Studies from Redeemer’s University.
She strengthened her academic qualifications by earning an M.Sc. from the University of Lagos in the same field.
She has demonstrated her commitment to lifelong learning by participating in a number of Cannes Lions Master Classes, where she refined her skills in media strategy and creative marketing.
Remi’s work path demonstrates her steadfast dedication to excellence in the advertising and media industries.
She started her career in July 2011 at All Seasons Zenith as a media executive, where she oversaw the implementation of successful campaigns.
She moved to Frontiers Marketing International Services Limited in June 2013 and assumed the position of Account Executive, where she managed important client accounts and established herself as a trustworthy and accomplished professional.
When she became a Senior Media Executive at QVT Media in March 2014, her development continued. She honed her media buying and strategic planning abilities throughout three years, providing creative ways to achieve clients’ objectives.
Remi began working as a Senior Media Executive at PHD Nigeria in August 2017. This was the start of a pivotal period in her career.
She advanced quickly through PHD Nigeria’s ranks, and in October 2022 she was appointed Senior Manager, Media Investment & Compliance. She played a key role in improving operational efficiency, streamlining media investment plans, and guaranteeing regulatory compliance in this capacity.
She was a logical option for her most recent promotion as Head of Media Buying & Control because of her exceptional performance and leadership throughout this time.
Remi will be in charge of managing the strategy and implementation of PHD Nigeria’s media purchasing activities as Head of Media purchasing & Control, making sure that clients receive the best possible value.
She will also be responsible for upholding strict compliance guidelines, cultivating strategic alliances with media suppliers, and promoting innovation in order to adjust to the ever-changing advertising environment.
It is anticipated that Remi’s distinctive fusion of professional expertise, academic distinction, and innovative tactics will enhance PHD Nigeria’s standing as a media and advertising leader.
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Young professionals in the field should draw inspiration from her experience, which emphasizes the value of perseverance, hard effort, and ongoing education.
Remi is qualified to guide PHD Nigeria into a new age of expansion and innovation because of her more than ten years of experience working with prestigious companies.
Her capacity to combine data-driven decision-making with creative thinking will surely lead to revolutionary outcomes for the agency and its clients.
The elevation of Remilekun Dosumu not only represents a major turning point in her career but also demonstrates PHD Nigeria’s dedication to developing internal talent and promoting from within. It is evidence of her steadfast commitment, astute strategic thinking, and the confidence she has gained within the company.
